Franchising is huge in Europe. With a population of 450+ million, Europe represents one of the most dynamic marketplaces for franchising in the world. Though American brands still dominate the Top 500 franchises, many European franchises also have become big names on the continent and beyond.
Die Marke Wimpy startete 1954 auf dem britischen Fast-Food-Markt und hat heute Kultstatus. Wimpy betreibt 80 Restaurants in Großbritannien und weitere 41 in Südafrika.
